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The “Responsible Recycling Challenge” campaign is an initiative promoted by the public company Aguas de Torrelavega and the Torrelavega City Council, in collaboration with Candam Tech. This campaign aims to improve packaging recycling practices in the municipality, involving primary school students and their families.
Thanks to the implementation of advanced Recysmart technology, the project not only encourages the recycling of packaging, but also turns this habit into an interactive activity with the user in which they can obtain rewards.
What is Recysmart?
Recysmart is an IoT device capable of transforming any urban waste bin into a smart one. This solution allows both users and deposited waste to be identified, making it easy to track recycling activities in detail and give rewards to the most active participants.
Recysmart allows you to set up different recycling schemes such as: Pay as You Throw (PAYT), Reward as You Throw (RAYT) or Deposit and Return Schemes (DRS).
What does the project consist of?
Recysmart is an IoT device capable of transforming any urban waste bin into a smart one. This solution allows both users and deposited waste to be identified, making it easy to track recycling activities in detail and give rewards to the most active participants.
Recysmart allows you to set up different recycling schemes such as: Pay as You Throw (PAYT), Reward as You Throw (RAYT) or Deposit and Return Schemes (DRS).
What does the project consist of?
For the development of this project, 20 Recysmart devices were installed in glass and light packaging containers, located in 10 recycling points near the primary schools of Torrelavega.
The mechanics of the contest are simple, get recycling points for each recycled package in the corresponding bin. The schools and students who were the most recyclers during the development of the project were eligible for several coupons that could be exchanged for school supplies in the local businesses of Torrelavega.
To participate, students and their families could identify themselves using a card provided by the school, or through the Recysmart App. Each recycling action adds points, both individually and for the participant’s educational center.
The accumulated points can be viewed through the Recysmart app, and you can also see the environmental benefits obtained through recycling.
More information: torrelavegaretorecicla.es
Results
The “I School Glass and Packaging Recycling Contest” was a resounding success, involving 2.700 students from 14 schools. In just 2 months of competition, a total of 566.740 containers were recycled (130.350 glass containers and 436.390 light packaging containers: plastic bottles, carton bricks and metal cans), avoiding 45.826 kg of CO2 and saving 152.755 liters of water.
These achievements reflect the commitment and participation of the municipality of Torrelavega, demonstrating how technology can enhance the efficiency and effectiveness of recycling.
Contest Winners
The mayor, Javier López Estrada, accompanied by the councilor for Aguas Torrelavega, Pedro Pérez Noriega, and the president of Aguas Torrelavega, Blanca Rosa Gómez Morante, presided over the awards ceremony of the I School Glass and Packaging Recycling Contest ‘Responsible Recycling Challenge’.
López Estrada stressed that the contest has been “a real success in terms of waste collection and improvement of recycling”. A success, the mayor pointed out, which “we owe to the children who have participated”, but “also to the schools”, which “always respond”.
The councilor for Aguas Torrelavega, Pérez Noriega, congratulated all the participants, underlining “the involvement of all the families, who have collaborated so that the message of necessary recycling reaches everyone, starting with the little ones, those who are going to have to recycle in the future”.
“MOST RECYCLING” educational center:
1. CEIP Amós de Escalante
2. CEIP Pancho Cossío
3. CC El Salvador
4. CEIP Mies de Vega
5. CEIP Matilde de la Torre
6. CEIP Pintor Escudero Espronceda
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